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Developing Corporate Entrepreneurship: A Story of Empowerment and Innovation

Developing Corporate Entrepreneurship: A Story of Empowerment and Innovation

As a startup owner, you know that innovation and entrepreneurship are key to your success. You've worked hard to build a culture of innovation in your company, but you know that you can't do it alone. You need your employees to be entrepreneurial too, to take risks and come up with new ideas. But how do you develop corporate entrepreneurship in your followers? Here are some tips based on a story of empowerment and innovation.

Meet Rachel, the Director of Product Development at a startup called Bright Ideas. Rachel had a passion for entrepreneurship and innovation and was committed to building a culture of entrepreneurship within her team. Here are some of the steps she took to develop corporate entrepreneurship in her followers:

Step 1: Create a Shared Vision

Rachel understood that corporate entrepreneurship is most effective when everyone is working towards the same goal. She created a shared vision for her team by identifying the company's overall mission and how her team's work contributed to it. She made sure that her team members understood the vision and how their individual contributions fit into it.

Step 2: Empower Employees

Rachel believed that every employee had the potential to be an entrepreneur. She empowered her employees by giving them autonomy and control over their projects. She encouraged them to take risks and make decisions on their own. By doing so, she created an environment where employees felt comfortable taking risks and trying out new ideas.

Step 3: Encourage Innovation

Rachel recognized that innovation was essential for the success of her company. She encouraged her employees to think outside the box and come up with new ideas. She created an innovation pipeline where employees could submit their ideas and get feedback from the team. She made it clear that every idea was valued and that failure was an important part of the innovation process.

Step 4: Provide Resources

Rachel knew that to be successful, her employees needed resources. She provided her employees with the resources they needed to be successful, including time, funding, and support. She also encouraged her employees to seek out resources on their own, such as mentors, networks, and training programs.

Step 5: Celebrate Success

Rachel celebrated the successes of her team members, no matter how big or small. She recognized their achievements and gave them credit for their work. By doing so, she reinforced the importance of entrepreneurship and innovation within the company culture.


Developing corporate entrepreneurship in your followers takes time and effort. It requires creating a shared vision, empowering employees, encouraging innovation, providing resources, and celebrating success. By following the steps Rachel took, you can create a culture of entrepreneurship within your company and inspire your employees to take risks and come up with new ideas. Remember, entrepreneurship is not just for startup founders - it's for everyone.

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